(I Know) I’m Losing You (1971)

Rod Stewart

Written by Norman Whitfield, Edward Holland, Jr. and Cornelius Grant
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I'm Losing you rod stewartBoth versions of the Motown classic, “I’m Losing You,” by The Temptations and by Rod Stewart, are premier accomplishments in Rock-N-Roll.

Each has something very particular to recommend it. Where one prospers, the other is weaker, and vice versa. Listeners may regard these almost as if they are two different songs, so different are the vocal approaches, instrumental styles, dramatic touches, and particularly the guitar work.

This is a heavyweight-boxing match and the result is… a split decision in favor of Stewart.

The Temptations’ rendition of “I’m Losing You” is a polished gemstone from the mid-decade ’60s Motown hit machine. David Ruffin’s voicing of a disastrous relationship’s final collapse gives vent to all the soul, all the hope and pain, all the religion that can be found in the collective African American spirit. His performance rates among the best Soul turns in Rock-N-Roll.

The Temptations’ version

The version by Rod Stewart (and The Faces)

I'm losing you Rod Stewart and David Ruffin

Rod Stewart with David Ruffin of The Tempts

The singer – and prosecuting attorney – is tender, hurt, angry, aggressive, hoping and hopeless.

He cries out against not simply the surprise injustice of his woman’s leaving, but rails against the true nature of the universe. Random “choice” with no logical pattern or continuity is disturbing to most people.

He sings about the randomness and the uncaring current that runs through existence. (In another setting he would be singing, “How can God be doing this to me? Sweet Jesus, save me!”) Order has turned into chaos. It is in his sorrow-steeped singing if not directly in the lyrics (which do contain phrases like “controls your very soul,” “in the air” and “it’s everywhere”).

Your love is fading, I can feel your love fading
Girl, it’s fading away from me
‘Cause your touch, your touch has grown cold
As if someone else controls your very soul
I’ve fooled myself long as I can
Can feel the presence of another man

It’s there when you speak my name
It’s just not the same
Ooh baby, I’m losing you
It’s in the air
It’s everywhere
Ooh baby, I’m losing you

I'm losing you motown











Motown in its heyday produced records that relied on vocal virtuosity, from Ruffin to Levi Stubbs, from Diana Ross and The Supremes to Smokey Robinson and to Gladys Knight. Musically, there was a certain level of excellence that the house band The Funk Brothers achieved time after time. But it was a group of musicians who consistently hit doubles and triples, rarely home runs, and never a grand slam.

“I’m Losing You” is a perfect case in point. Co-writer Cornelius Grant’s opening guitar riff and first few bars played underneath the starting vocals are ominously lustrous. There are portents of tragedy as in a Greek play. (Later in the song, the rest of The Temptations – Eddie Kendricks, Melvin Franklin, and Paul and Otis Williams – function as a Greek chorus to Ruffin’s lead actor role.)

The musical backing seems never to take off properly, although there is a hint of the Psychedelic Funk that would become a staple in late-’60s and early-’70s black music. Although the music is technically perfect, it seems stuck in second gear when we can tell third gear is right there at the band’s fingertips.

Before moving to Rod Stewart’s version, a word about the songwriters will be useful.

I'm losing you norman whitfield

Songwriter Norman Whitfield

About 70 percent of all the songs issued by Motown, and its affiliated labels, can be accounted for by Norman Whitfield and Eddie Holland through one collaboration or another.

Among Holland’s mega-mega-smashes are: “Where Did Our Love Go?”; “I Can’t Help Myself” and “How Sweet It Is (To Be Loved By You).” Whitfield’s are: “I Heard It Through The Grapevine”; Just My Imagination and “Papa Was A Rolling Stone.” Their songs have sold hundreds of millions of copies.

Marvin Gaye doing “Heard It Through The Grapevine”

Here’s a surprise. Rod Stewart is white. He’s wanted to be black at many crossroads of his life, but he couldn’t quite get there. That aside, at the apogee of his career from the late-1960s to the early-’70s, he was one of the great Soul singers of all time.

His vocals on “I’m Losing You” start out unpromisingly, especially given that the record-buying public of 1971 was thoroughly aware of Ruffin’s star-turn version. The Temptations performed “Losing You” hundreds of times in concert and on TV. To their credit, they often sang it live for television rather than lip-synching, often slightly re-interpreting it.

Stewart is almost shy in his opening phrases, softly setting out the story. You sense that he has been weakened by the ordeal being framed. However, his attitude changes when he reaches the lines:

I’m hurtin’, downhearted and worried girl
‘Cause that face doesn’t belong to me

Stewart’s emotion twines around the tree of love and blossoms darkly. At that point a promise emerges that is quickly underscored by a background hum-hum-hum hum-hum-hum by The Faces that economically sums up all previous Motown backing vocals. From there, Stewart and the band build and build until they create a firestorm in the instrumental break.

I'm Losing You Three Faces

Three Faces: McLagan, Wood, Stewart

The Faces, (led by Kenney Jones’ caffeinated drumming – pounding, pawing, heart-stopping – and by Ian McLagan’s rockin’ rhapsodies on the piano), forge a lengthy break that nudges “I’m Losing You” into the top 200 Rock songs of all time Hall of Distinction. It should be noted that upon the death of The Who’s pre-eminent first drummer, Keith Moon, Jones stepped undaunted into the vacant seat. His solo here is a must-listen for any fan of the big-bang school of drumming.

Not enough can be said about Ronnie Wood’s guitar playing throughout “I’m Losing You.” Clean picking creates nuanced secondary melodies with an easy, almost country offhandedness; he funks up the pace with deft rhythm licks and writes a fat chapter in the book on Psychedelic Soul. He schools Motown in the art of the guitar. In his playing you hear many of the styles he would execute and enlarge upon when he played with The Rolling Stones beginning in the mid-1970s.

Stewart, who strangled his own achievements later in his career, finally catches the wind the band is generating and by the coda, he delivers the vocals the way they are meant to be.

I'm losing you every pic albumStewart’s “I’m Losing You” is pulled from a benchmark album of the start of the ’70s, Every Picture Tells A Story. The flip side of the “Losing You” single is the heady, airy, open-plains music of “Mandolin Wind.”

Tim Hardin’s meditation on love and selflessness, “Reason To Believe” and Dylan’s going-down-the-road tune, “Tomorrow Is A Long Time,” spring from the album as does the (unfortunately) overplayed “Maggie May.”

Indeed, it is an album of little pictures of loss, regret and loneliness drawn from many sources – there is even a version of “Amazing Grace.” (Speaking of overplayed.)

“I’m Losing You” puts another jewel in the crown of blue-eyed soul. The Temptations are mighty and Stewart and The Faces boldly took them on. Anyone who listens to the pair of interpretations is enriched by the efforts of both groups.

  • Rare Earth did a Psychedelic Soul version that charted higher than either The Temptations’ or Stewart records did, once again showing that there is no accounting for taste.
  • Rod Stewart’s version is found on his Every Picture Tells A Story album. It also features “Maggie May,” “Mandolin Wind,” and a cover of Bob Dylan’s “Tomorrow Is A Long Time.”